rough cut

Audience feedback is important to a production as this is what allows the production to be judged upon. Although a production can be taken in many different ways and what one person views as clever and artistic another may view as boring it is how the production is perceived via the audience as a whole which informs us of how successful the production is. If many audience members were to state that they found the production to be boring and a waste of time then it was unsuccessful, a production would also be unsuccessful it not many people were to go out and see it and therefore not much money would be made from it, hence audience feedback is important as it is the audience which determines the success of the production. By listening to the audience and taking in their feedback both positive comments and constructive criticism you are able to understand what the concepts are that the audience like therefore preventing you from cutting them, this also means that you are more likely to focus more so upon these elements even build upon them so to please the audience. The task itself provides the production team with almost a guideline as to how to present their production so to suit the audience.

Considering all of the various benefits of receiving audience feedback I have decided to upload my rough cut to YouTube prior to finishing the final product so that I am able to rep the benefits of my audience feedback and apply it to my music video so to ensure that I create the best music video I possibly can allowing for maximum success for the artist. Uploading my rough cut to YouTube means that fans and audience member's alike are able to comment in the videos own comment section located right underneath the video where they are able to mention any likes or dislikes. This is also beneficial as it means that the audience feel as though they are more involved with the music video making them feel more of a connection with the artist and their work.It also creates more of a hype regarding the release of the actual music video as the audience wait in anticipation for the real thing wondering how much of their feedback was taken into account and wanting to see that shown throughout the video.

Another way in which I received feedback for the production of my music video as by providing screenings for my music video to members of the audience whereby I was able to interactive with members of the audience myself. This was beneficial as it meant that I was able to ask questions directly towards the audience as well as allowing me to be able to press upon any particular comments I wanted to hear/gain more from.

Another way in which I was able to obtain audience feedback actually dates back prior to the production of my music video. As I obtained such primary research throughout the surveys and questionnaires I took out so to aid me when planning for the production of my music video. These were important pieces of primary research which told me much about the audience for instance what they thought of when they thought of the soul genre. Hence these taught me the most commonly thought of codes and conventions towards the soul genre to the untrained eye. This was important as it meant that I was clearly able to mark the artist as being a true representative of herself clearly to the audience without any confusion. As what people such as myself and members of my production team who have knowledge in the area might not consider the same elements as the audience who are simply set to be entertained. Hence it was beneficial to ask them rather than listening to the opinions of the people working on the music video as the audience are able to provide an untouched view focusing purely on the entertainment elements which is both what I want and expect from the audience.

Throughout the viewing audience members commented on the fact that not all of the lyrics matched in with the lip syncing on screen, Something which I was already aware needed adapting however it was important to realise that even  audience members simply viewing the music video as an entertainment form are able t pick up on such things. This really highlights the importance of making sure such errors don't exist throughout the production as these elements are able to ruin the effect of the music video and therefore ruin the effect of the music video which would prevent it from doing it's job of promoting both the artist and the song the music video belongs to. During it's course this may also apply further damaging effects upon the artist painting them as unprofessional thus ruining the artists reputation.

One of the comments I received under  the comments section of my rough cut which I uploaded to YouTube provided both a positive comment as well as a piece of constructive criticism hence this was beneficial as it meant that I was able to both focus on the elements of the music video which were being perceived well and enjoyed via the audience suggesting that I should consider adding further to these elements as well as providing me with something to improve upon so to better the experience for the audience. This comment read; "Very good performance, but a variation of shots is needed." From this I am able to understand that the audience are enjoying the artists persona and what this representation provides for the basis of the narrative for the music video, from this I could consider highlighting these elements possibly via adding more close ups of the artist and focusing more so on key iconography elements such as alcoholic beverages so to really enforce her character. It also tells me that I should go through shot footage I was pleased with which didn't quite make the cut and note any interesting shots which are more varied from those shown within the rough cut and see how I would be able to slot them into my music video, this would mean assessing the relevance of the different pieces of footage are, how beneficial they could be i.e the effects from them and how they are able t impact the audience and what these impacts mean for the success of the music video etc. I would also have to go through the rough cut carefully and note any weaker scenes which may be taken out as well as any particular shots which I feel may be missing or ones which may have been over used throughout the duration of the rough cut.

Another comment however almost  juxtaposed this as the audience member stated that there was a good use of shots. From putting these two pieces of feedback together I am able to tell that no new filming needs to be taken place as the audience are happy with the actual quality of the filming as well as the shot techniques. However as stated above I should be changing certain shots/scenes so to prevent the music video from appearing as though it consists of a lot of the same shots. As this can create for a rather boring music video which would loose the interest of the audience and therefore prevent the music video from being able to perform it's job. This same audience member commented that I should add text from a particular platform 'final cut x pro' this is beneficial as it tells me that using the texts on this particular program shall allow me to use texts which my audience shall be pleased with. It is also constructive as without having to say anything negative the fan has been able to inform me that the music video needs text being added to which nicely implies that without text being added the music video isn't up to the standard expected.

Fans also commented on the use of costumes embarking upon how well they fit the narrative. This was a good piece of feedback to hear as it provided me with another aspect of the artist to focus on and highlight when making changes to the rough-cut so to embrace the artists persona which the audience also commented on admiring.